Star TV came into operation in the year 2000 to tap into the lucrative market of television broadcasting. It is the property of Sahara Media Group Ltd (SMG) which had incorporated in 1992 in the wake of Multi-Party politics in Tanzania complemented with Mass Media Liberalization.
SMG vision and mission
It clearly spells out as a first choice media for Audience and Advertisers in Africa and a responsible media house providing content suitable for the targeted audience; keeping pace with technological advancement and providing services with value for money and resources where as the Group has continued to adhere to the fundamental principles of professional journalism.
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