Osse Greca Sinare is one of Tanzania’s seasoned photographers with over 48,000 followers on Instagram and over 6000 on Facebook. The camera wielder has been featured on CNN and BBC. His client portfolio features top artists and brands in Tanzania. The humble creative has also been featured in numerous publications both online and print from the likes of Africa-Vogue to Fashion Ghana.
We had an opportunity to speak to Osse Greca Sinare about his work and journey as a creative entrepreneur.
What made you chose this line of business and how did you start?
I think this line of business actually chose me, I stumbled on it after self-training in graphic design in order to edit my own images. So I picked up the camera and that was it. I had found my passion and that’s how it all started. Once I realized it was what I wanted to do, I focused all my energy teaching myself the skills and knowledge I needed to be a great photographer, through trial and error, I have kept learning and growing each day in my craft.
What steps did you take to ensure your business grew and became a popular brand?
To ensure my business grows, I pushed a lot of content through my social media channels. I decided to learn about my target market and focused on building my following through the content I created. Besides that, I also began building relationships with other businesses that I could potentially offer services to and built a network around that. Consistency is one of the things that made my brand popular. In the social media world, you have to be attentive to your audience or fan base and also provide content regularly to keep people interested in what your business is doing. Another tactic is by having or building a strong brand identity. I can’t insist on this enough! It’s very important!
What are the five things you learned when you started your business?
- Always be up to date with technology and figure out what form of marketing appeals to your clients
- Be consistent with your content
- Be authentic and don’t try to copy what other people are doing, that will only work for a short period of time, it will never last.
- Always listen more than you speak
- Create a great working environment for your team, this will reflect when they communicate to your clients
What are some of the challenges you have faced since you began?
With every business there challenges.In the photography and media world, one of the most common challenges is respect for art or creative work. A lot of clients don’t respect our form of business. Therefore not seeing the value in having proper images instead of stock photos, or don’t see the value of a strong brand identity. The good thing i is that people are slowly starting to be aware of what creative work can bring to a business and the value for us is growing.
Another challenge is that our industry is still young and everyone is like an island.So sometimes, it definitely feels like you’re in this business alone but I am definitely working to change this and bring the creatives together. Stay tuned for this.
What advice can you give a person who wants to turn their passion into a business?
I won’t lie to you and tell you it’s going to be easy. It will be hard and you will have a lot of sleepless nights thinking whether what you’re doing is ever going to work. But if deep down you know this will work and if you keep pushing and trying different strategies, eventually you find what works for you. Stay focused and please try to think outside the box! Be different don’t follow what is working for someone else, do you be you!
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