What You Missed At The SabaSaba Trade Fair

  | 3 min read

SabaSaba, in case you missed it

The 2017 Sabasaba Trade Fair was filled with flair and colour with different companies putting their best foot forward to showcase their products, services and culture. From every corner of Tanzania and other parts of the world, people poured into the grounds of SabaSaba from 10 am up to 5 pm every day since 28th of June till 13th July.

Here is a recap of some of the highlights of the SabaSaba Fair.

Industries Represented

SabaSaba Trade Fair

The SabaSaba fair was a true representation of the phrase,“Tanzania ya Viwanda”, many industries that participated in the fair proved that this statement was coming to a reality. The sectors that participated were Agricultural, Assembling, Investment, Information and Communication, Finance institutions and University institutions among others. The 41st annual fair has improved in terms of industry presence throughout the years. In terms of industry sizes, there has been an improvement this year. “More Small to Medium Enterprises responded positively this year more than previous year”, stated Theresia Chilambo, the TanTrade public relations officer.

Prominent Tanzanians in Attendance

SabaSaba Trade Fair

The event was graced by prominent people in the country such as his honourable Excellency, President John Magufuli, who was there during the opening of the exhibition, he added 5 more days for the fair to give more opportunities for Tanzanians to learn about institutions and businesses to exhibit. Other prominent Tanzanians attended the fair were Vice President, Samia Suluhu who told entrepreneurs that the government will continue encouraging financial institutions to further improve the sector. She was equally impressed with how progressive the event has become in terms of quality and the creativity of the exhibitors.

Booths That Stood Out

SabaSaba Trade Fair

The Tanzania Trade Development Authority (TanTrade) conducted an exercise of judging the best booths, the exercise commenced on 29th to 30th June. The criteria for winning each category is based on the appearance of the stand, professional display of the exhibited products or services, quality as well as the capacity of products and service and alignment of the theme. The theme of the SabaSaba fair this year was the “Promotion of trade for Industrial Development”. Some of the companies that were awarded include Local Authorities Provident Fund (LAPF) (Social Security Schemes and Insurance Category) and Agricom (Agricultural, Livestock, Implement and Products Category), Woiso Original Products (Leather Products Category).

At the ZoomTanzania stand, we were all about our clients. While we helped current and potential ‘Zoomers’ understand how our platform works and how they can promote their business or find something they need; we also gave some of our clients an opportunity to reach out to more customers.

Refreshments and  Entertainment

SabaSaba Trade Fair

The fair features many entertainment routines, some of the highlights of the event were dancers from Burundi who entertained the masses at the ground and Ngongoti who wear masks who are quite popular with the children. The kids around SabaSaba looked quite colourful with their faces painted matching their mood. The food corners at the event were a popular spot for most, the barbeque grills around were filled with Nyama Choma which is a national favourite.


Neema Ngelime
A Content Creator who paints with light.