Whether you are moving to another home, region, country, or just need the money, selling a home can be incredibly frustrating – especially if you have limited time.
It gets harder when you live in a city like Dar es Salaam, where there are a lot of houses for sale and limited disposable income to purchase them.
Often times home sellers get so disheartened that they end up selling their houses for a lower price than they wanted.
Fortunately, there are a number of things you can do to help you sell your home quickly without compromising profit.
Step 1: Preparation
1. Price it right
To their own demise, some property sellers often think they should start at a very high asking price and drop it down later if they don’t get offers. What results are houses that remain on the market for months, if not years.
Overcharging will chase away a lot of buyers – especially if they’ve done their market research. It actually helps your competitors sell, as it makes their lower prices more appealing.
Always research and price your house at the going market price, and only charge more if it has some additional perks like swimming pools, extra parking, etc
2. Prepare your house
Whether you are going for a job interview, first date or seeing a house for the first time – first impressions matter greatly. So make sure you present your house in the best light to potential buyers.
- Clean up both the inside and outside of the house
- If the paint is old and fading, get it repainted
- If you have a garden, make sure it’s weeded and maintained well
- De-clutter your house, remove big pieces of furniture as the bigger your home looks the better
All these are fairly easy and affordable ways to give your home a makeover.
3. Don’t make it personal
In order to help potential buyers imagine themselves living in your home, remove all specific and personal items like family photos, memorabilia, religious items, political items, and unique art.
Transform your home into a blank canvas that others can paint their new life in.
Step 2: Promote
4. Advertise through multiple channels
If you are not using a real estate agent, make sure you advertise on multiple platforms. Don’t rely on just word of mouth or newspaper ads, also use business directories like ZoomTanzania and social media: Facebook, Whatsapp and YouTube to get the word out.
5. Pictures say more than words
Remember, a picture is worth a 1000 words. And selling items such as a home is usually highly influenced by what one sees.
It’s worth it to hire a professional photographer to take and edit lots of nice pictures from different angles (interior, exterior) and highlight special features (garden, big bathroom swimming pool) etc.
6. Sell the lifestyle
When advertising your property, go beyond simply describing the house and it’s features. Talk about how it feels to live there. This includes:
- What is the neighborhood like?
- What amenities (restaurants, pubs, shopping centers) are close by?
- What are your favorite things about the area?
Step 3: Perform
7. Be flexible:
While this may be an inconvenience to your life, make sure that you are easy to contact for potential buyers (you can put hour specifications on your ad). As sometimes buyers act on impulse, they may see beautiful pictures of your home, and call you right away to set up a time to come see the property. If you don’t pick up, you are giving them time to think about it some more, and loose that initial enthusiasm they had.
Also, have a variety of hours available for people to come see the property. You probably work during the day, so set up viewing times during your lunch break and have other reliable people (housekeeper, family member that stays with you, neighbor, business associate) help you show the house when you can’t. However, it is always best that you are there, as a potential buyer may make an offer.
Ready to sell?
Whether you have all the time in the world or are on a tight deadline, selling a house can be hard work. Especially if you are doing it yourself, so, consider hiring a real estate agent. They know the market like the back of their hand, and they can save you a lot of time and money.