Cars for Sale: How to Sell Your Car and Make a Profit

  | 6 min read

For most car owners, there will come a time where you will want to sell your vehicle; it could be due to one is tired of replacing damaged parts, or they are just ready for something different. The fact that people in Tanzania are not new to bargaining will often result in you not selling your car at the price you envision. Luckily, you don’t have to be a salesperson to do so, instead, all you need are these 5 tips.

1.     Research the market

Many of us have a belief about the value of our possessions. So, a business woman who wants to sell her Toyota Rav 4 may believe that it is worth TZS 15,000,000. However, even if she kept her car in great condition and only had it for 2 years, what matters the most in determining the pricing of your car is the current market price.

Because if most people are selling used Toyota Rav 4’s at TZS 13,000,000 and you price yours TZS 2,000,000 higher, chances are, you will not be receiving too many offers – if any at all.

To avoid this, you should check online classifieds sites like ZoomTanzania and Cheki, to see the average price that other people are selling your type of car for. The great thing about these sites is that you can easily filter features to find the model, make, year and location of cars you are researching.

As you are researching cars, take note of their condition, mileage, location and years of ownership. All this information should help you determine a competitive price for your own vehicle.

2.     Don’t over price

Doing the market research is supposed to help you price your car competitively. However, Tanzanians have a tendency to price things really high with the expectation that people will negotiate the price down. While this is how a lot of people operate, it’s better to have a consistent pricing point than to start really high and have to drop your price later- as you’ll probably get desperate and settle for a price lower than what you actually wanted. Instead price it slightly higher than the price you are willing to accept.

3.     Get the car ready:

Have you heard of the saying, “it’s hard to outrun the first impression?” Well, this is not only true for people, but for cars also. When people come to look at your car, they will probably decide if they are really interested in it within the first few seconds. So make sure you:

Superficial Fixes:

  • Wash the inside and outside of the car: including windows, seats, floor, wheel cover
  • Apply wax over the paint
  • Remove all your personal items from the car, including, the stuff you keep in the boot (this will help potential buyers imagine the car as theirs)

Mechanical Fixes:

  • Make sure the battery, engine and brakes are operating properly
  • Take the car for service, and have your car thoroughly check out the car and issue a report about its condition
  • Make sure tire pressure matches the recommended amount in the car manual
  • Have your mechanic take care of all ‘squeaky’ noises

While getting your car to top-notch will help you sell it faster and at a higher price, it may prove to be costly and may defeat the purpose of selling it in the first place. So, it’s your choice to repair things like superficial blemishes: dents, dings, and scrapes, or risk lowering your car price during negotiations as a result. Base your decision on what’s cost effective.

4.     Take nice pictures from different angles

One of the most important marketing tools you will need to advertise your car is photos. So take lots of them, using the best quality camera that you have access to. Make sure to:

  • Take pictures from multiple angles
  • Take pictures of the interior and exterior
  • Ensure there is good lighting, so the images are clear
  • No blurriness

5.     Invest time in advertising:

Being proactive can gain you better results that using paid channels to try and sell your car.

Let people in your social media networks: Whatsapp, Instagram, Facebook etc know that you are selling your car. Create a post with a nice picture, and caption the model and price with a bit of a description.

For example:

Hi Friends! After 2 beautiful years together, it’s time for me to part with  my 2010 Toyota Rav 4. Don’t worry, the car is in excellent shape (I’ve got the mechanic reports), and really low mileage. If you are interested in being this beauty’s next owner, hit me up at +255678988734!

Also advertise on online classifieds sites like ZoomTanzania and Cheki, that receive thousands of visits per day and are trusted by users.

If after a couple of months, you haven’t found any promising offers through social media, word of mouth and free online advertising platforms, maybe you should try taking your car to a dealership – though this will mean sharing some of the profits from the sale.

6.     Write a great ad:

Of course, your ad should mention price, car model, make, year, mileage, and location. However, it gets harder when you have to describe, what it looks like, how it feels to drive in it and it’s overall condition.

Zoom’s tips on writing a great listing will help you.

7.     Your personality matters

If you follow the above tips, you are sure to get some phone calls, emails, and inquiries about your car. Being likeable will help you sell your car, especially when people meet you in person. You see, when buyers deal with you, they are looking for red flags in your personality that may indicate that you are misleading them about your car. So, make sure you:

  • Answer all questions honestly
  • Get an inspection from a good mechanic, and allow them to do the same
  • Be friendly and present yourself well
  • Meet them somewhere that’s mutually comfortable: a public space, mall parking lot

Selling your car takes time

One of the biggest tricks to selling your car at the price you want is patience. The more eager you are, the more likely you will be to accept an offer below the price you wanted. Experienced buyers are predators, and they can sense desperation like a shark can sense blood – so if possible, wait until the right deal comes along. Though if you are short of time and really need to sell your car fast, we can help you!

So, are you ready to sell your car? Post your vehicle listing on ZoomTanzania right now!

Iman Lipumba
A digital storyteller, experienced in creating content that improves website visibility on search engines, enhances the user experience, and nurtures brand loyalty. With a background in the social sciences, an expert in researching complex ideas, and communicating them in engaging language to multiple audiences.