6 Black Friday Ideas to Promote Your Business

  | 4 min read
black friday marketing

More customers are ditching the traditional way of going physically to a shop for their holiday purchases. They are actively spending more time online to search and compare best deals, including Black Friday offers. Most online retails stores offer deals to customers and the competition is usually high. So, if you are running an online business, you should think about how to beat your competitors on best deals and satisfy your customers as well. Here’s how to have competitive Black Friday deals to boost your sales this season.

1. Offer VIP and Exclusive Discounts

black friday marketing Offer VIP and Exclusive Discounts

Your loyal customers are more likely to buy more products from your store during this time than one-time shoppers. Consider treating them with the best discounts and ensure this is exclusive to make them feel special. Go through your contact list and pick out your most engaged customers, and offer them something awesome as a thank you for their loyalty. They will remember this even after the big sale day is over. You can extend this offer by offering special discounts to students, senior citizens or other local business owners depending on your target audience.

2. Create Flash Sales and Deals of the Hour

This is an exciting way to create hype for your customers and boost sales within a specific period of time. You can choose a few hours before the actual black Friday for those customers who will be seating on their desks waiting for the actual sale time. A quick study conducted on flash sale deals show  51% growth in traffic and 50% on conversion. However, it can be tricky to set your deadlines and limitations so be cautious when using this approach.

Additionally, on the black Friday, you can have a surprise hourly deals to your customers so to make them come back to shop on this day. Create a homepage banner in advance for each hour you’ll have a deal and add a  certain percentage to the deals that are already on the store. Example, you can add an additional 20%OFF on each deal for one hour after every 3-4 hours.

3. Utilize Social Media and Reward the Fans

black friday marketing Utilize Social Media and Reward the Fans

Before the actual Black Friday, consider having all the products’ posts created and scheduled on all social media platforms. As you will be busier than ever on this day as and everything will be happening in real time, it is better to automate your social media posts to save time and manpower. It will take less energy to manage customer inquiries and administrative work than spending a lot of time during that day creating and posting on social media. Furthermore, if you want to give your social media accounts an extra engagement boost, ensure you incentivize your customers with special exclusive discounts.

4. Find Your Uniqueness

As customers will be comparing prices and best deals from your shop and other stores online, you will need to find a way to win the competition. Think about what would delight your customers and be of value during this busy time. For example, you can offer a more generous return policy for your new customers, free delivery, cash on delivery etc. to all your new customers on that day.

5. Create Combo Products

Create Combo Products black friday marketing

Bundling products together instead of selling them individually is a great way to take full advantage of selling more to a current customer. You can create a combination of 3-4 complementary products that relate together and offer the whole package to customers at discounted rates. This works very well especially on big sale days such as Black Friday. You can also choose to offer a discount if customers buy three related items during this day.

6. Add Your E-Marketing Boost Budget

Finally, if you want to increase your black Friday sales, it goes without saying that you need to upgrade your e-marketing budget. You can choose to add a budget for your email marketing, by using newsletters or Mailshot services, social media sponsored posts and google ads. While Black Friday is about one week away, this is the best time to start planning for it by sponsored posts  or emails to create awareness

Mustapha Mosha
Mustapha Ally is a Community Marketing Manager at Zoom Tanzania and BrighterMonday Tanzania. He loves digital marketing social media