Inbound marketing is promoting a company through social media marketing, blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO and other forms of content marketing which serve to bring customers in closer to the brand. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered outbound marketing.
KESS vision is The unrelenting pursuit of delivering education with ICT to the students, and public service directed at attainment of equitable and sustainable socio-economic development of Tanzania and the rest of the world.
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