HAPPY SAUSAGES LTD (HSL) BUSINESS PROGRAM is based on a marketing strategy, which shall always incorporate brand support, new products development and competitive pricing policies, aiming at ensuring that HSL's products will offer both actual and perceived value to the consumer.
With the intent to be a leader and remain competitive by meeting our customers expectations, focus is put on high caliber human capital in integrated marketing, sales, research and development and production backed up by strong quality assurance.
The drive shall continue to be, create and maintain a well balanced portfolio of activities across the spectrum of meat production and processing, embracing added branded products, at the same time create strong brands and differentiated, so as to acquire high market shares.
We at Happy Sausages Ltd shall be innovation driven and committed to satisfy customers and stakeholders, maintaining quality and food safety chain. Therefore, build lasting relationships with our customers. HSL strategic location gives us an edge to lead in the region in the production of sausages, processed meat products, further processed poultry meat and fish.
Happy Sausages Ltd (HSL) was founded in 1990 by the German Hans Seidel Stiftung and the Arusha Municipal Council. In line with the objective of a company involving as many local shareholders as possible, a joint venture of 10 local shareholders was established. One of these being M/S Kijenge Animal Products Ltd., represented by Mr. Andrew G. Mollel. Recognizing the importance of customers' need of added value on poultry, pig and bovine products.
HSL was established in 1990 as an abattoir, sausages production and meat processing plant. Operation began in 1991. Strategically situated in Arusha Region, Tanzania, East Africa, provides a ready market for sausages and other meat products.
HSL products range include pork and beef sausages (fresh and cooked), bacon, ham, fresh beef meat, fresh pork meat, chicken meat and lamb meat.
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