Consumer Insight is a leading market research company with fully fledged offices in Tanzania, Kenya, Uganda, Nigeria and Ethiopia.
In Tanzania, the company has been in operation for the last 10 years. We have dedicated regional supervisors and/or team leaders in most of the regions, with each regional supervisor, heading a team of trained interviewers.
Having been in the business for more than one and half decades, Consumer Insight has developed smarter ways of working which includes embracing data collection technology e.g. Mobile Aided Personal Interviews (MAPI), Computer Aided telephone interviews (CATI) and Computer Assisted Web Interviews (CAWI).
To keep in pace with the ever changing consumer dynamics, Consumer Insight has also developed proprietary brands which includes:
Holla- An annual comprehensive youth study (below 30 years) that seeks to understand their lifestyle behavior, beliefs and attitudes
Adcheck – Pre-advertising tool that helps in evaluating how the ad is likely to perform in the market before committing resources
Adtrack- A post advertisement tool that provides feedback on the ad performance on noting, liking, recall and brand recognition
Maisha- A pan-African lifestyle study that seeks to establish information on wellbeing, influential personalities and the share of wallet
Ishara- Measures customer satisfaction based on specific touch points, service levels and technologies
Our range of market research services include but are not limited to:
Usage and Attitude Studies
Customer Satisfaction Surveys
Employee satisfaction surveys
Product and packaging tests
Advertising pre/post tests
Brand Health Tracking
Market Segmentation Studies
Market Assessment Studies
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