TBL is well poised to capitalise on the growth in consumption enabled by steady economic growth and changing consumer needs. The portfolio has been extended dramatically since privatisation in 1993; the mainstream brand Safari remains the most popular beer brand in the country.
A comprehensive network of depots ensures nationwide distribution. TBL also owns 65% of Tanzania Distilleries and owns and controls the malting in Moshi.
In response to these local conditions, Tanzania Breweries have launched an intensive, on-going in-house campaign to use less water to brew beer. In addition, they have set themselves a target to use 4.5 litres of water to brew a litre of beer.
The company recently installed a state-of-the-art electronic energy-management system and implemented a brewery-wide awareness campaign for its employees. The campaign includes a specially designed comic to bring water-saving message to everyone and aims to involve employees in both water awa